Thursday, September 15, 2016
Telenovelas in a Netflix World
I think the most interesting part of Dr. Granier's visit was when the conversation turned towards the future. The history of how telenovelas evolved is fascinating and reminded me of a snowball effect, but the uncertainty of how to handle Netflix and Hulu is particularly fascinating. It is a question that haunts the entire broadcast industry, but perhaps telenovelas and television shows the most. The current model of watching one episode a week is just simply unacceptably dissatisfying now that we can binge watch our favorite shows on a streaming platform. Telenovelas can compete with Netflix and other services like it because they air an episode daily, which I think is the perfect hybrid between binge watching and releasing a show on a weekly basis; it is like measured binge watching. Most of the telenovela producers have a show's entire catalog on their website for consumption, which is essentially what Netflix does. So while the rest of the television programming world lags tremendously behind Netflix and has to adjust to compete, telenovelas seem to be in prime position to keep up with streaming services. If traditional television programming is strides behind Netflix, I think telenovelas are right on the heels of Netflix and Hulu because of how they are structured to release episodes in a binge-like fashion.